“Ship4wd not only meets our needs today but gives us confidence they’ll continue to deliver as our operations grow more complex.”
Zoya Home is a high-end e-commerce furniture company that crafts more than furniture; they curate an experience. Each piece, uniquely designed to reflect change, individuality, and lasting quality. But bringing that vision to life across North America from Southeast Asia meant solving one of the toughest challenges for a young brand like Zoya Home: global logistics.
Pairing Zoya Home’s Uniqueness with Ship4wd’s Expertise
Even with thirty years of combined experience, the small team at Zoya Home was just starting to figure out all the nuances of managing themselves and the new operation. “I have been doing freight forwarding myself for about five to six years in various capacities,” says Thushan Sugumaran, Co-Founder and Director of Operations.
Finding a freight forwarder that pairs a strong technology backbone with a seamless customer platform and portal — backed by a business development team that actually knows how to drive results was imperative. Even with experience in freight forwarding, Sugumaran admits, “This is our first time really doing it on a hands-on approach for freight forwarding.” Sugumaran was clear on what he needed in a freight forwarder. The question was which one could meet their unique needs.
Sugumaran credits the marketing efforts and the work of Ship4wd’s CRO, Ran Leitman, for sparking his decision to give Ship4wd a serious look. “After seeing all the work Ran does, I thought, ‘OK, this is a very good freight forwarding company to go with.’”
Each step in the evaluation only strengthened Sugumaran’s confidence that Ship4wd was the right partner for Zoya Home. “The tech stack, the partnerships, the portal, and the visibility on everything,” all reinforced that Ship4wd was the right choice for the Zoya Home team. “Not to mention Ship4wd’s business development team and all the support,” to the specific needs of Zoya Home.
Service That Fits Like Craftsmanship
In today’s shipping environment, SMBs can’t afford delays. “The traditional way of doing updates in the sense of emails back and forth is very outdated and wastes everybody’s time,” adds Sugumaran.
Every wasted hour results in lost revenue, missed opportunities, and tighter margins. “The Ship4wd platform is critical for us,” says Sugumaran. Ship4wd’s platform cuts through the noise with real-time visibility, automated updates, and a centralized portal. On top of that, “Ship4wd was willing to walk us through granular procedures and hit every one of those check marks, and that’s why we went with them first.” That kind of proactive service reflects Ship4wd’s larger mission: giving small and mid-sized businesses the dedicated attention and resources they need to compete with confidence in global trade.
An Invested Partner for Every Shipment
Sugumaran loves that instead of chasing emails or waiting on callbacks, his team gets instant access to the data they need to move faster, serve customers better, and protect their bottom line. “The biggest thing is the fact that we know who the operations agent on the Ship4wd team is, which cuts down on a lot of communication issues.” For Zoya Home, knowing exactly who to turn to transforms a transactional service into a collaborative relationship.
“One of the biggest surprises is when I’ve made a mistake myself, or I’m about to, Ship4wd’s team is proactive in making sure nothing bad happens. It feels like we have a second set of invested partners watching over our operations.” For Zoya Home, that collaborative spirit is what makes Ship4wd stand out.
For SMBs, that level of clarity isn’t just convenient; it creates true one-to-one accountability that’s nearly impossible to find elsewhere. “It looks like we have a very good one-to-one accountability relationship for each container on a container level, which is very rare, actually, in this day and age.” For Zoya Home, Ship4wd isn’t just a freight forwarder; it’s the partner that gives their curated designs the reliable path they need to fulfill their vision of creating a lasting customer experience.
Designing the Future Together
For Zoya Home, Ship4wd has been more than a logistics provider; it’s become a trusted partner in building their brand from the ground up. Early wins, achieved through visibility, accountability, and proactive support, have given their small yet experienced team the confidence to scale. As Thushan notes, “Ship4wd not only meets our needs today but gives us confidence they’ll continue to deliver as our operations grow more complex.”
At Ship4wd, our mission is to help small and mid-sized businesses like Zoya Home thrive. Stories like this are why we do what we do and reinforce our strategy of combining technology, transparency, and hands-on support to simplify global logistics for SMBs. We look forward to continuing our partnership with Zoya Home and helping them bring their curated designs to customers across North America.
Ready to see what Ship4wd can do for your business? Contact our team today to explore how we can simplify your shipping and support your growth.
Check out the rest of our customer testimonials here and see how other SMBs are building stronger supply chains with Ship4wd.